Array - Card Company
Branding & Concept Development| Spring 2024
Objective | Create a fleshed-out brand that can cater to a specific audience. Discover who the audience is and their needs/wants. Create an identity and promotional materials that this brand could use.
Array is a card company and store focusing on unique design styles for almost every card type. They create/house playing cards, card games, and tarot cards. Catering to the masses, everyone can find a card set for them.
Who is Array?
Creating the Identity
For the visual identity, I wanted to showcase the wide range of products available and hint that it was a card company but not be too literal.
Once I had my sketches picked, I digitally recreated the logo. Creating a few variations of the "A," I made sure to see if it could stand alone and exist in the whole logo.
Final Wordmark & Icon
Creating Products
I wanted to make some example products for the company. I decided to make a mini set for each type of card sold: playing cards, tarot, and a card game, which I chose to remake Uno.
Array has unique design styles for each card. I decided to capture a different one for each set: a simple illustrative style, Bauhaus, and a photography-based set.
Array has unique design styles for each card. I decided to capture a different one for each set: a simple illustrative style, Bauhaus, and a photography-based set.
Playing Cards
Tarot Cards
Card Games
Brand Promotion & Further Uses
